free GOOGLE DOCS TEMPLATE
OUTLINE YOUR WEBSITE COPY
Copy dictates design, not the other way around. Problem is, if you're trying to hack your website copy in Showit/Squarespace/Wordpress/etc., that's tough to remember.
That's why I love passing along frameworks to clients and students. No, a copywriting framework won’t tell you *what* to say, but it WILL tell you the ORDER to say things, which you'll see inside here with my About Page framework.
This is a ready-set-go, Drive-ready template for you to step away from the website development/design tool and wireframe out your messaging hierarchy (read: what you ACTUALLY want to say in the order you NEED to say it in) without the distractions of design. 👇🏻
inside this template, you'll get ...
✏️A DEAD-SIMPLE, 24-PAGE GOOGLE DOCS OUTLINE
... to shift your gaze to the COPYWRITING process of your website launch or re-launch
✏️A walk-through of my About Page Copywriting Framework
... so you can see a hint of how I teach inside Copywriting for Creatives and write a conversion-focused bio page
✏️A briefing on how & why to *not* ...
.... write your copy at the same time you're doing design, with plenty of links and resources to knock out some heavy-hitter pages' copy
Founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives like you.
I’ve been obsessed with figuring out how to help creatives get words that convert WITHOUT always hiring out a pro copywriter since the day I became an entrepreneur.
100+ clients, 8,000+ students, 5 years, and seven figures in revenue later, I’ve pinpointed what it is helps lock in half-million to million dollah launches for A-list clients—and now? I get YOU the DIY tips and tricks, so you can try 'em, too. 👊
And nope, I don't teach Hogwarts-spell sales magic or training by osmosis. Ya can't outsource your push-ups, and business isn't always a (cake)walk in the park.
But IF you dig in, you'll get my key mindset shifts to get CLEAR about what you do—without breaking the budget—even if you *hate* writing and selling (or don't even really know 100% what copywriting is).