NEW 12-Mo. PAYMENT PLAN JUST ADDED!

DOORS CLOSE IN

ASHLYN WRITES X THE BLUEPRINT MODEL

THE BONUS SUITE EXPERIENCE

READY TO HIT YOUR NUMBERS

—AND REST?

While money is NOT the sole reason I started my business

... it IS the thing that keeps me in business.

And if I had to guess, money is probably not the main reason you started your business, either.

After all, that's how it goes for most of us creative-types.

We're moth-to-the-flame for motivators like ...

time freedom.

I needed to get the heck out of dodge (er, corporate marketing + PR) after a stint in partial hospitalization for an eating disorder .. I wanted to call the shots on when I worked, and put my family & well-being before my job (crazy, I know).

Creative freedom.

I needed to perform my craft on my own terms, in a healthier environment. What the WHAT, people do what I do AND get paid for it? And they get to work on projects they love!?!? << That blew my mind. Paid to dream big!? For my brain? Frick yes.

IMPACT FREEDOM.

Maybe you're like me: I yearned to fill the Ashlyn-sized-gap in the market I saw: offering copywriting tools for creatives. Once you *accidentally* see a whole bunch of people who need what you do, it's game over. Can't unsee that.

Marketing wasn't the problem. I could tackle that in my sleep.

It was easy ... a little too easy.

Because I didn't know when to stop.

So I said "yes" to anything & everything—out of fear.

But, it's pretty tough to be the "work from a place of rest girl" when

you realize you can't rattle off the overhead metric you need to cover your salary ...

or confidently call yourself a business owner when

you're not *entirely* sure the mark-up on your service is right.

¯\_(ツ)_/¯

So? I hoarded. I never paid myself. I kept anything that came in tucked in my business bank account, terrified that IF I EVER started paying myself regularly, it’d promptly run out.

(Until I met The Blueprint Model: one of the smartest business investments I’ve ever made. More on that in a sec.)

You see ...

Defining "enough” looks different for everyone based on the life you're working to build.

That was me. I peaced out on a $40k/yr corporate salary due to health reasons ... and had a MOUND of medical bills that we needed to pay as a newly married couple. My business had to work. It had to replace my salary.

But I couldn’t figure out the numbers. I didn't have enough. I didn’t even know how to figure out what "enough" money was. So, I just …. didn't. I barely paid (and exhausted) myself. *buries face in hands*

Then, I met The Blueprint Model.

I got CONFIDENT in raising prices (See ya, taking on every inquiry. Now? My team and I only take on 19 full-project copywriting clients annually.). Plus, I *finally* began to tithe & give money away—while still netting enough to pay myself (and my team, 3 employees + 8 contractors) and even take 2 paid maternity leaves in 2019 & 2021.

Now, I have a 7-fig. copywriting business, but more importantly, I know what I actually need to take home for our family needs & thus how much we can give away.

We hit our numbers, and then rest.

From Friday UN-PayDays ... to regularly scheduled paychecks from me to me.

Now, I have boiled down the exact cost-of-goods (bc yes, your time counts!!) each client & offer takes.

I understand the profit margin on every offer.

Plus, I have a plan to budget for not just the wants, but the dreams my family has.

I have freedom in my numbers.

And that’s why I created the Market Sustainably Track,

your gift with The Blueprint Model.

Because until you cozy up with your business’s numbers,

chances are you’re leaving time & money on the table.

And if it ever feels like learning business financials is an entirely separate skillset—or even language—from what you’re *best* at ...

Shake it off, sis … it kinda (probably) is.

HOWEVER, if it’s a profitable, sustainable business you want—there’s just one business metric that matters most to get you there: your money.

And nope. You don't get to pull the "I'm just bad at math" card on this one. (I'd know. I tried.) You're the CEO. You have to learn. << And if I can, you can.

so why'd I partner up with my client, finance coach, &

all-around-bud shanna?

Because this is the foundational business finance course

I'll never build. Because it already exists.

DEFINE WHAT ENOUGH LOOKS LIKE FOR Y-O-U

Heads up, the internet is always going to tell you that you don't make enough money. Quit listening to it. Figure out what YOU need, and design your business around that. The end.

HAVE THE PLAN,

WORK THE PLAN

And (this is crazy!!), if it's not on the plan, you don't have to do it. If you've ever wondered how to set financial projections—even if your business isn't traditional or is up-and-down—here's how to plot your roadmap.

KNOW YOUR PROJECT MINIMUM, EVERY TIME

Hard costs, baby. Your client doesn't get to tell you what they can afford, and you squeeze your package into that price point. There's a way to service them well & with integrity. I promise.

Price for profit using value of your time

Ah, now THAT is the metric. Because ~put on your business owner hat~ if it wasn't YOU performing the task, someone else would need to. There's a price associated with work. You need to know yours ... down to the dollar.

QUIT TAKING WORK JUST BC IT'S OFFERED

Fun fact: every inquiry isn't a subpoena for your craftsmanship, but you can calculate for extra wiggle room or complimentary/pro bono work in your projections. Hustle culture is a bear, and it is a hungry snatcher of joy. Don't let it.

hit your numbers,

then rest.

Back to that whole, "the internet is noisy" thing. You need to understand the sales projections to cover costs—inclucing salary—and map the calendar to make that happen. Blueprint covers that.

I want to mentor & support you as YOU work through the same curriculum I'm a grad-cap, tassel-turned alumna of.

I love this program.

And that's why I created

The Blueprint Model x AW

Market Sustainably BONUS Track

It's my exclusive mentorship track for The Blueprint Model, so you can implement the curriculum & chart the sales prep to hit your financial goals—and then rest.

+ Timeless sales strategies

+ Exclusive access to me

+ Action plans & tools

Enroll inside The Blueprint Model through the link on this page,

and you’ll get my bonus suite—my gift for you—on the house.

The Blueprint Model $1,997

The AW BONUS Track ~~$1,136~~ free

On top of the blueprint model full system,

Here's what you get inside my bonus suite:

no. 1

3 MINI-MASTER GROUP calls with me

Not webinar style, think share-your-face-style: Let's debrief as a crew and unpack your BPM learnings and how they apply to YOUR business model, every 2 weeks. This covers your core curriculum weeks inside the program, as well as the bonus weeks Shanna's giving you. Done and done. I'm an open book—I'll tell you how what she teaches applies to my business.

released weeks 2, 4, & 6

no. 2

$300 credit to

the copy bar

Get the ball rolling on sales: snag a website copy template to refresh your homepage or services page, or grab the Perfect Welcome Sequence Template, Abandon Cart Sequence, or Launch & Sales Sequence for your email marketing platform. If it's traffic to your website we need to *zhschusch*, let's implement the Pillar Content Writing Template—your call.

released immediately

no. 3

Video Behind-the-Scenes Tour of My AW Pricing Magazine

Peek over my shoulder for a page-by-page tour of the digital magazine I send to potential agency clients in my business. I'm clicking through Honeybook so you can understand how I position the value of my mostly-five-figure services and lawyer up to explain the value of what's inside my services, and how I get the "yes" from clients BEFORE the sales/discovery call.

released week 3

no. 4

The “Should I List My Pricing on My Website” Flowchart Assessment

Shanna and I are both psychology nerds—she comes at it from her corporate financial advisor background, me as a marketing copywriter. Spoiler: I typically say yes, in some format. But the ultimate answer? HOW you position it? Well, it depends on YOUR funnel. YOUR business. And here's how to figure that out.

released week 4

no. 5

The Scale & Stay Small outsourcing PDF Vault

Outsourcing isn't just for the "big kids" (btw I totally thought it was). From your first VA to employee meetings, get access to 30+ PDF pages showing how to lead as an introvert, hire with intention, and delegate by outsourcing. I'll talk you through the hiring questions & processes I’ve used, tell you what we do in team meetings, and provide a shortlist of hires & rates from my first 5 years in business.

released week 5

no. 6

3 MINDSET SHIFTS I’ve Done to Overcome Feeling Like a Debt-Collector

... aaaand get paid on time. This one is about mindset. Because it gets at me, too. I'm handing over an audio training podcast-style talk about raising my prices, the "heck, I'll just do it, that's cheaper than paying someone" mood, and the sweaty palms before a sales call? I'VE BEEN THERE. Battle scars to prove it. Here's how I dealt.

released week 6

No one else is teaching creatives, writers, artists, makers, & small business owners how to find the balance between financial abundance & contentment like this.

No one.

so, What makes my bonus for the blueprint model different?

I get it. You're bonus shopping.

I've lived and breathed this curriculum—in practice—daily now for 5 years.

I used it first as a solopreneur. I worked through outsourcing stuff I wasn't good at. Outsourcing again, messing up, and hiring again. Now, I implement it as the leader of a tiny-but-mighty team to serve as many people as possible.

Shanna's got you on the numbers—and I've got you on the words.

These bonuses are all about helping you implement what you learn inside The Blueprint Model's foundational curriculum.

Let’s guide your BPM path towards success, accelerating your business financial prowess so you build a tool—your own business blueprint—that you can leverage for years.

HERE'S WHERE YOU INTRODUCE BONUSES.

01. EXPLAIN THE BONUS

Mauris ac vestibulum nibh, quis euismod velit. Mauris sodales tincidunt ex vitae viverra. Nunc neque eros, convallis vel eros id, molestie bibendum neque. In hac habitasse platea dictumst. Integer quis hendrerit eros.

02. EXPLAIN THE BONUS

03. EXPLAIN THE BONUS

04. EXPLAIN THE BONUS

IF YOU HAVE MULTIPLE PRICE POINTS,

YOU CAN LAY IT OUT HERE.

START

$19

Billed annually, no set up fee.

• Included in the package

pro

$39

Billed annually, no set up fee.

• Included in the package

mid

$29

Billed annually, no set up fee.

• Included in the package

Two sales pages? Kinda weird. I know.

If you'd like my bonus,

here's how it works:

Step one

Click the button on this page, and the internet fairies will whisk you to Shanna's full sales page for The Blueprint Model (that way, you can remember what you get inside her program!). Enroll in The Blueprint Model there, and …

step two

Internet magic will alert me that we’ve got a new AW Bonus Track student on our hands—WELCOME! Once you’re in, Shanna will walk you through planning out how to get through The Blueprint Model in 12 weeks. You’ll get a special email from me so you can access your bonuses.

STEP three

Fast forward 3 mos., and you’ve got all-new, confidence-busting pricing and projections for the year. Not only have you built a financial plan, but you’ve built the sales pieces to get these goals in check, and have the value communication for clients & customers down-pat thanks to your bonus track resources. Time to celebrate!

AND JUST WHY DID I LINK ARMS WITH SHANNA?

Because this is the business finances course

I'll never build.

Simply put? There's no reason to.

Shanna already did it—and I’ve used her process since 2017 to build

a six-figure business ...

... then multiple six-figure business ...

... then half-a-million-dollar business ...

... then million-dollar-revenue business model.

I started small. I worked hard (dang hard),

but I worked my blueprint plan.

what she teaches works.

And I want to come alongside you and offer a few tools of the trade

that help you work through the program I’m a proud graduate of.

Grab the exact mindset shifts I've made that helped me increase my profits 416% in one year.

Take a deep breath—this could change everything.

Take it from a girl who's (messily) gone from creative & clueless

about anything math-related—

to successful small business owner.

As someone who saw what can happen when you know your numbers, i personally cannot wait to see what happens for y-o-u.

The Blueprint Model

$1,997

Payment plans available

• 6-Week Guided Session & Group Coaching Calls with Shanna

• 25+ Training Videos through Core Blueprint Model Curriculum

• 80-page Workbook

• X Financial Templates, Including a Profitability Calculator, Pricing Calculator, One-Year Business Money Plan, & Income/Expense Tracker

The awxbpm

bonus track

~~$1,136~~

FREE with your tuition for

The Blueprint Model

• 3 Mini-Master Group Calls with Me

• $300 Credit to The Copy Bar

• Video Behind-the-Scenes Tour of My AW Pricing Magazine

• The "Should I List My Pricing on My Website" Flowchart Assessment

• The Scale & Stay Small Outsourcing 30+ Page PDF Vault

• 3 Mindset Shifts I've Done to Overcome Feeling Like a Debt Collector—and Get Paid on Time Audio Training

^^ Psst—Shanna's sales page copy says much more about the program ... we wrote the copy. :)

RESTATE YOUR OFFER AGAIN.

START

$19

Billed annually, no set up fee.

• Included in the package

pro

$39

Billed annually, no set up fee.

• Included in the package

mid

$29

Billed annually, no set up fee.

• Included in the package

Ask questions here for the product that brings home the value or handles an objection.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

Ask questions here for the product that brings home the value or handles an objection.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

Ask questions here for the product that brings home the value or handles an objection.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

Ask questions here for the product that brings home the value or handles an objection.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

As someone who saw what can happen when you know your numbers,

i personally cannot wait to see what happens for y-o-u.