HERE FOR THE BLACK/FRIDAY CYBER MONDAY SPECIAL?
HERE FOR THE BLACK/FRIDAY CYBER MONDAY SPECIAL?
THE AW x LIST TO LAUNCH LAB
THE AW X LIST TO LAUNCH LAB
INCOMING: Spicy hot take—
Email marketing is one of those things you tackle by leaping first ...
INCOMING: SPICY HOT TAKE
Email marketing’s one of those things you tackle by leaping first ...
AND IF YOU'RE More the look-before-you-leap type?
I know you, I am you.
But, if I could be so bold—you have the head knowledge about email.
You've already seen how it's ...
40% more powerful
... than social media platforms combined at acquiring new customers (and the purchasing rate is 3x higher, too).
Mckinsey & Company, 2022
how 72% of folks
... want to receive promotional info from you as business—a mere 17% want sales stuff in their social feed.
MarketingSherpa, 2023
$42-44 roi per $1 spent
Yup, ROI hovers around 42:1, up from an ROI of 38:1 in years past. It varies per industry, but DANG—talk about a gain, bay bay.
hubspot, 2023
I don’t know about you but if I can put $1 into the machine and get anywhere between $38 and $42 back, I’m putting all of my dollahs into that machine.
Basically, next to SMS messaging—
email’s the closest thing you have to a direct line to your clients & customers.
At this point, we've got to algorithm-proof our businesses. We can't just build our businesses on social media outlets that prove time-and-again, they're borrowed land for us.
And it’s email marketing that statistically puts more eyeballs on the content
& offers you’re working so hard to create.
(But again ... you know this.)
You’ve heard it all (from me, from Jenna, from anyone with a business podcast in 2023).
From hitting 100, 1000, 5000 subscribers ... whatever it takes it hit your sales goals based off average conversion rates.
I'm talking sneaky-little snags in your subscriber-building mojo like ...
Not having all your sequences—from welcome to evergreen sales—pretty, pre-built, & tied up with an internet bow so once they sign up, something, y’know actually happens
The fact that it takes you FOREVER to write an email (and that doesn’t include trying to figure out wtf to even say in the email)
Limiting beliefs about your niche—if you’re not an eDuCaTOr or selling at scale, wouldn’t you just be building a list for the sake of building it ... ?
Stalled-out opt-ins (that one NO ONE has downloaded still haunts you) … or not finding the right “bait” for your offer: PDF? Quiz? How much do you ~free stuff~ do you put in this joker? How do you know what’s free & what constitutes a paywall?
Chicken-or-the-egg conversations about traffic vs. email marketing: do you prioritize brand awareness? Or do you build the email mechanism and THEN focus on the traffic?
BUT uh, while you were busy freaking out about
not having all your ducks in a row ...
Ouch, I know. I’ll pause while you get some aloe for that burn.
Like I say ALL.THE.TIME (bc I need to hear it, too):
Someone out there who’s less passionate than you, has less heart for serving than you, & isn’t even as GOOD at your craft as you …
… is making more impact (and uh, prob more money) simply because they’re not afraid to show up & ask for the sale.
Email marketing is a risk-it-for-the-biscuit thing: jump, show up scared, trust the data, and get scrappy to make it work.
(And psst—I know you can get scrappy to build wings during freefall—that’s the definition of entrepreneurship & small business. You’re an odds-defier by trade.)
THAT is email marketing.
AS SEEN ON...
TAKE IT FROM A GIRL WHO LITERALLY WORKED IN EMAIL mARKETING & STILL MESSED IT UP:
I was no stranger to email copy in my pre-entrepreneur life in corporate marketing.
Drafting fare sale & in-flight menu switch-up email copy for SkyMiles customers for Delta Air Lines? Check.
Crafting A/B splitter campaigns for new Sky Clubs, onboard experience, & why you should upgrade to additional legroom for your flight to Amsterdam during tulip season? Tackled.
Crafting email comms for a 256,000+ email list? Mischief managed.
Writing launch campaign email blasts for restaurants appearing in Bon Appetit, USA Today, and more? Done & dusted—one time I sent one to a few thousand people with a blank subject line, that was fun & also I wanted to melt into the carpet in front of my boss.)
But then (this is where it gets sad) I started my business ...
... spent a few months building my own list …
And promptly was petrified to send a regular weekly newsletter
to my list for 6.whole.months.
(Yes, I see the irony as an actual email copywriter for others. Always a bridesmaid.)
From out of nowhere, tears spilled down my face in front of my 4 roomies.
I guess it’d just hit me: I was 12 months into owning a small business & I’d helped my clients generate tens of thousands of dollars … yet I could hardly get my act together to email my list regularly.
So? I called it quits.
I decided right then and there that I’d commit to growing my list every way I knew how, & write an email and send it to my list every. single. week. Gulp.
The thought of emailing 52+ times a year—and having enough to say each week—made my eyebrows hit my hairline.
But somehow, committing out loud to 4 women that I was gonna do this—come hell or high water—broke the spell.
I want this to be your commitment day.
Trust me. I've learned the hard way.
now, next only to my team of humans, my email list is the
most important asset to my entire business.
That’s exactly why I got HYPED when my friend
& client Jenna KUTCHER asked me to partner.
it started over spicy margs ...
I was a doe-eyed new entrepreneur, hardly 1 month into my business after leaving my corporate marketing job.
Jenna and I clicked over tequila & poolside chats about marriage, babies, faith, and life. I hashed out my offerings & decided to double-down as a copywriter that week.
two months later, she called.
“Hey. You said you wrote emails for Delta Air Lines. Would you ever be interested in writing sales emails for an Instagram course?” Uh, yeah. “Would you trust me? I think I could do it …” I said. Fast-forward 7 years, and I’ve lost track of how many sales emails, sales pages, and the like my team and I have done for Team JK.
My copywriting agency is my laboratory. I'm most comfortable teaching from the trenches of my copy cave.
But along the way, I get asked a lot of copy-adjacent digital marketing questions.
how do I grow my list?
Like, from goose-egg subscribers—besides my mom, my mailing list is at zero. What freebies are working & converting these days?
how do you connect all the sequences?
And is it even possible for this to be set-it-and-forget it? Do you connect your opt-in to the welcome sequence? When do I pitch?
how do you decide how to format
an email?
Does a newsletter need to look different from an evergreen funnel? You talk about deliverability ... how many images are ok to have?
everytime these questions would come in i'd think, "arghhhh " ...
like sequences, sales psychology, email-specific copy, long-term nurture sequences, upping conversions.
And it made sense: I don’t want to create a comprehensive
email list building course … because it already exists.
Your FREE gift with The List to Launch Lab
THE LIST TO LAUNCH LAB
(Payment plans
available!)
THE LIST TO LAUNCH LAB
(Payment plans available!)
My exclusive mentorship track for The List to Launch Lab
Media hits landed
I pitched & landed Ashlyn Writes in outlets like Shopify, Style Me Pretty, SELF magazine, among others.
speaking gigs booked
I've cranked out more podcast interviews than I can remember ... and secured a Creative Live taping, to boot.
new logos on my site
I worked with Selena's team—shout out Lynya!—to write an entire article for Forbes. NGL, it's framed in my office. ;)
Email marketing is something I'm crazy-passionate about. And I don't get to teach the fundamentals in my copywriting offer ladder (niching, ya know).
But with this? Hoo boy, LET'S GO! I'll share with you everything I've got when it comes to the base layer of your email marketing system.
Timeless Email strategies
Exclusive Copy TEMPLATES
Accountability, tools, & AUTOMATIONS
SO, WHAT’S INSIDE THE
Jenna didn’t just build you a world class course: she mack-daddied out this sucker with every.single.
thing.you.need to start & grow your email list.
I'm a tough course critic ... and this one passes my "yes, it's worth the price" test.
Jenna didn’t just build you a world-class course: she mack-daddied out this sucker with every.single.thing.you.need to start & grow your email list.
I'm a tough course critic ... and this one passes my
"yes, it's worth the price" test.
IN THE LIST TO LAUNCH LAB, YOU’RE GETTIN’:
The 3-Phase System to Start & Serve Your Email List, which I've vetted (and I'm a tough critic)—yup, it's got the basics and then some covered. Jenna's breaking into ...
The Core Principles Module: Get the legit basics, a market research exercise to get your wheels turning on emails YOU enjoy, & a dead-simple 7-step journey to grow & sell to your list. Get amped to advertise your email list with a traffic breakdown, too. ← psst—this reminded me of some ideas I've wanted to try!
The Implementation Module: Nut-n-bolts time, yo. Watch over the shoulder vids about opt-in design & pop-up form creation, and get more deets on traffic driving. JK's also explaining how many opt-ins she has—which I thought was interesting.
The Analysis Module: Make sense of all that email marketing vocabulary with a breakdown of 5 types of metrics to keep an eye on as you draft & disseminate your campaigns.
A gorgeous 36-page workbook to put pen to paper on your ideas. I tend to be a voracious content consumer, so it's journaling time that moves the needle for me—forces me to apply a concept to my situation, my personality, my offers, and my lifestyle. Print off this sucker & hit the reset button on your approach to email marketing.
Add-ons to make the core curriculum extra breezy: think transcripts, audio files (yes pls), a 2-page monthly stats tracker PDF, a glossary to break down terms, and more
on top of the core, snag these:
The Next-Level Bonus Module: I've collaborated with & contracted for JK's team for nearly as long as I've been in business. She's brought in me + many of the women I've worked with (& trusted my own dollar to) to spill on secrets of how we do what we do—
Moi, I'm breaking down email copy hacks, the sales psychology of a launch email sequence, and my 2 go-to email copy framework
Jen Olmstead (who designed Jenna's site & my site) breaks down freebie opt-in page design
Chati Zak (who we've worked with on quiz funnels) gives a case-study breakdown on quizzes as an opt-in
Kerry Swetmon (who runs my own ads) drills into the ad buying decisions she makes on platforms like Meta & Pinterest
Natalie Ellis (of Boss Babe-fame, & another AW copy client) gives a behind-the-scenes tour of her 3 fave ways to monetize their email list
Natasha Willis gives a CLINIC on chatbot automations—omg, I've been dying to listen to this since Jenna told me Manychat was a game-changer on one of her recent launches
30+ exclusive swipe files—a library of email copy templates, subject lines, and calls-to-action you can use as inspiration for your email campaigns. Think: Freebie Delivery Email Copy Templates, a Referral Email Copy Sequence, a Re-Engagement Sequence, Sales Email Copy Templates, and more
Two quick-start guides for both Convertkit & Flodesk so you can dig into free trials of both platforms and pick your fave (psst—for the record, my vote's Convertkit)
4 opt-in design templates—a checklist template, step-by-step guide template, workbook template, and e-book template ... all you gotta do is swap out colors/fonts, load in your copy, and drop in your imagery. Badabing, badaboom.
but as I clicked around ...
My can't-stop-won't-stop email marketing loving heart had some thoughts (or twenty) to add.
So, I built my own bonus track experience for you.
purchase through my link &
bonus 01
One of the biggest questions I get is how everything connects. So, I'm going to quit trying to explain & hand you the automations. Don't use FG Funnels? Cool. Snag the outlines & copy to load into your tool of choice. You'll get ...
A webinar launch campaign automation & email sequence copy + walk-thru video
A Black Friday/Cyber Money (or flash sale) automation & email sequence copy + walk-thru video
A knock-out freebie delivery + confirmation email to 1-on-1 service discovery call automation & email sequence copy + walk-thru video
A fulfillment sequence when someone purchases a low- to high-ticket NON 1-on-1 offer in your business automation & email sequence copy + walk-thru video
VALUE: $459, YOURS FREE
Drops July 31
bonus 02
Let’s talk landing in the inbox. I'm weirdly obsessed with this, more so than a lot of folks because THE COPY DOESN'T MATTER if the deliverability sucks. You'll get ...
A 30-min. video course about deliverability, tools I use to test email, and more—I first taught this to Mary Marantz’s mastermind & I've never taught it publicly ... ever.
A checklist & CSV file of The Ultimate List of Email Deliverability Trigger Words
The private podcast-style versions of the training AND my 41-min. Next-Level training (can you tell I'm a mom always folding laundry with 1 AirPod in?)
VALUE: $97, YOURS FREE
bonus 03
Grab my dead-simple sheet plan campaigns, set deadlines, and stay on track. You'll get ...
A video over-the-shoulder so you can hear me walk through how we use this as a basis for 1-off launches AND entire long-term nurture sequence planning
A Google Spreadsheet to load into your drive (You can go cray & import it into Airtable or whatever. We … use Google Sheets because it's the easiest, I promise).
VALUE: $49, YOURS FREE
bonus 04
Need accountability to get GOING? Or just breathe fresh life into your ghosted list? Let's bite off one bit at a time. You'll get ...
Daily assignments you can tackle in 1 hour or less to de-mystify the getting started process
Tech walk-throughs of my 2 favorite email marketing tools, FG Funnels & Convertkit (these are the best I've found for deliverability & robust-ness for the price point—plus I got you some deals.)
Recordings + worksheets, so you can put this 5-day push into play every quarter before you’re launching an offer or just ned a kick-in the pants to get back to basics
VALUE: $97, YOURS FREE
bonus 05
Inside my Next Level curriculum inside Jenna's course, I'm taking you through my 2 go-to email copy frameworks. These form the basis for 80% of the newsletters I crank out. Here, I'll just hand over the templates. You'll get ...
A breakdown of the S-S-P framework + copywriting template party starters so you can use this super-simple framework in your next newsletter
A breakdown of my P-A-S-C-A-L framework + copywriting template party starters << this is the one I use in more value-packed, educational content, so I'll load you up with the messaging hierarchy—use this the next time you need to blast a pillar piece of content to your list
VALUE: $97, YOURS FREE
YOUR COURSE CAPTAINS
Jenna's been a delight to serve as a copywriting client of mine since she first hired me back in 2016 for sales messaging.
I've said it before, I'll say it again: she walks the walk. The girl is who she says she is—she shows up the same way in private voice nexts & texts as she does on her top-rated Goal Digger Podcast & Instagram stories to 1M+ followers.
Jenna was lightning-quick to put me on the map by referring my name to other clients nearly the second I turned in first-round drafts of email sequence copy to her 7 years ago. Take it from me—she markets & sells so naturally I borderline don't think she realizes QUITE what it feels like for the rest of us.
But this partnership isn't a "you're my friend so duh I'll promote this" thing. I clicked through every square inch of this course to make sure I can get behind it. I riffed on ideas with Jenna & her team about how AW could come in and enhance things. The result? The AWxLLL Full-Send Strategy Bonus Track, all yours with your purchase of The List to Launch Lab.
THE LIST TO LAUNCH LAB
(Payment plans
available!)
THE LIST TO LAUNCH LAB
(Payment plans available!)
… and crafted campaign copy you’ve likely thumbed through in your inbox.
I write the copy from first-draft to load-in. I measure the stats, I look at the bounces. I don’t outsource this stuff.
I also know more about email deliverability than most people you follow (even built my own server in 2022 to double-down on what I’ve studied & own the IP).
I’m an aesthetically-driven, math-oriented marketer—I’m anal about pretty design, but letting conversions die on the hill of “but I just want it to be pretty?” Over my dead body.
AWxLLL Full-Send Strategy Bonus Track is my shot to inch you closer to having your email list be one of the top 3 assets in your small business, hands-down.
… and crafted campaign copy you’ve likely thumbed through in your inbox.
I write the copy from first-draft to load-in. I measure the stats, I look at the bounces. I don’t outsource this stuff.
I also know more about email deliverability
than most people you follow (even built my own server in 2022 to double-down on what I’ve studied & own the IP).
I’m an aesthetically-driven, math-oriented marketer—I’m anal about pretty design, but letting conversions die on the hill of “but I just want it to be pretty?” Over my dead body.
AWxLLL Full-Send Strategy Bonus Track is my shot to inch you closer to having your email list be one of the top 3 assets in your small business, hands-down.
Enjoy JENNA's 30-day risk-free guarantee
I clicked through the entire course with a skeptic's eye before selling a single seat inside this bonus track. I can’t help it—I've practiced email marketing professionally for over a decade.
What I found? Jenna could have kept selling her old version of The List to Launch Lab & making money. But she didn’t. She tore down her old curriculum & revamped the entire thing for 2023. And what she’s teaching dovetails beautifully with my own strategy & teaching.
But even buying jeans online without trying them on first is scary, I know. Enjoy the The JK Spin Promise risk-free guarantee—it's got your back, more info here.
THE LIST TO LAUNCH LAB program
The 3-Phase System to Start & Serve Your Email List core curriculum of 18 lessons, all < about 15 min. each
The New-In-2023 Bonus Module: Next Level trainings with 7 of the industry’s best list-builders & experts
30+ exclusive swipe files—a library of email copy templates, subject lines, and calls-to-action you can use as inspiration for your email campaigns
Two quick-start guides for both Convertkit & Flodesk
4 opt-in design templates—a checklist template, step-by-step guide template, workbook template, and e-book template
A magic link for 4 automations & email sequence copy sets to add to your FG Funnels account or platform of choice (yes, that's 20 email copy templates) ($453)
The “How To Seriously Boost Your Email Open Rates WITHOUT Rewriting Your Subject Lines” Deliverability Kit private podcast episode, video, & checklist
The Email Marketing Map & Sequence Campaign Planner Spreadsheet
A 5-day list-building challenge, AW-style + lifetime access to recordings
2 plug-and-play newsletter email copy templates
It's high-time to double-down on the best way (according to stats, not feels)
that 72% of folks prefer to receive promotional content.
Like I said, my email list is the second-most precious asset in my entire business,
runner-up only to my team of humans.
Email marketing may mean we need to "do it scared" sometimes—build our list & figure out more advanced sequences, automations, and hacks during the free-fall.
But take it from me, someone who lives & breathes email marketing: there's no way you'll have every piece of the puzzle in place before you start putting your list out there.
You're gonna regret every month you weren't tripling-down on email marketing ...
... so if we can't start yesterday, let's start now.
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List out examples that helps your prospect see
Frequently Asked Questions—
The List to Launch Lab program is go-at-your-own pace—you get LIFETIME access to Jenna's 3 modules and 30+ bonuses, swipes, and Facebook group that Jenna and her team manage.
My bonus stuff is all lifetime access, too. The only live element is the challenge, and that will all be recorded for you to come back to whenevskis.
Set aside 2-3 hours to listen to the core curriculum & take notes in your workbook. Then, how much time you spend implementing, tweaking, and analyzing results is on you.
If it helps, I spend about 4ish hours a week focused on email marketing in my business—2 hours writing, 1 hour formating/editing, 1 hour analyzing results, tweaking evergreen sequences, etc. What you put in—as in life!—is what you get out when it comes to email marketing.
Nope! It dovetails BEAUTIFULLY though. All email marketing relations does is hold a mic up to the brand message that's already developed. If you've done that inside CfC, or you plan to, this is the next step: getting more ears & eyeballs on that message via email marketing.
If you're inside TCBC, you're getting email copy templates & support monthly. My concern is for those of you who've not started or created a plan to GROW your email list. That's why I wanted to spotlight The List to Launch Lab. All my tips, copy templates, and support falls flat if you have no list.
Next Level is a GREAT fit for those with an email list of 5,000+ ish. If you buy JUST Next Level, we'll hand over a $100 gift card to The Copy Bar template shop so you can scoop up some email copy tools on the house.
Want to also buy my bonus package and add to your Next Level purchase? We'll sell it to ya a-la carte—simply email [email protected] for details.
For two reasons: One, theoretically, I want you to click through Jenna's course before you dig into my stuff.
Secondly, because cray people out there on the internet that swipe a digital course, download everything & then abuse a return policy drive me bananas. They ruin things for the rest of us. So the "bigger" my bonus, the more time inches towards the refund period. Once those 30 days pass, I'm cool giving you the keys to the kingdom.
If email marketing is the thorn in your side begging for attention because you've never put skin in the game to prioritize it, The List to Launch Lab is a dynamite starter kit. Quit looking anywhere else.
If your list is under 5k, I'd say you stand to learn something from the program. Heck, my list is a squeaky-clean 39k, and I nabbed a few ideas clicking through the program. If you're in the 75k-100k+ realm, keep doing what you're doing & don't stop to learn anything new, ha.
THE LIST TO LAUNCH LAB program
The 3-Phase System to Start & Serve Your Email List core curriculum of 18 lessons, all < about 15 min. each
The New-In-2023 Bonus Module: Next Level trainings with 7 of the industry’s best list-builders & experts
30+ exclusive swipe files—a library of email copy templates, subject lines, and calls-to-action you can use as inspiration for your email campaigns
Two quick-start guides for both Convertkit & Flodesk
4 opt-in design templates—a checklist template, step-by-step guide template, workbook template, and e-book template
A magic link for 4 automations & email sequence copy sets to your FG Funnels account or platform of choice (yes, that's 20 email copy templates) ($453)
The “How To Seriously Boost Your Email Open Rates WITHOUT Rewriting Your Subject Lines” Deliverability Kit private podcast episode, video, & checklist
The Email Marketing Map & Sequence Campaign Planner Spreadsheet
A LIVE 5-day list-building challenge, AW-style + lifetime access to recordings
2 plug-and-play newsletter email copy templates